Sony Case study

 Sony Case study Business 311  Aaron Cui – customerDoug Cullison – manager    Customer - i think that what you as the sony company was wrong and unethical. It is wrong to secretly install something on a customer’s computer without them knowing. That is an invasion of privacy. This invasion of privacy can lead to viruses being uploaded onto my computer without me knowing how it got there. What is the purpose of exposing your customers to this risk? Manager – We are trying to prevent illegal copying of CD tracks and boot-legging, the software prevents this from happening. As a publishing company it is our responsibility to protect our client’s intellectual property. We were unaware of the affects that the software would have on your computer system, and didn’t expect it to make your computer available to viruses. Customer – That is understandable, but there must be a better way to do this without secretly installing hidden programs. Conclusion - As the customer, I do not want uninvited software to be installed on my computer without my consent. However Sony does have the right to protect their material from being illegally copied. A different approach would be better for the customer because they would not be receiving unwanted and potentially dangerous programs onto their computer. As a leasion between the artists and the general public we (Sony) will find a solution to this problem. We will look at what other companies are doing to protect copyrights. We will provide software to remove the malasious software from our customers computers and will provide support to repair any damages that were caused by this software. We will find a way to protect songs without installing any additional software.